Reasearch into existing media products

Kung Fu Panda

In these opening minutes of “Kung Fu Panda” you can see that it is a animated film and very surreal which tells us that it will be a original film (which it is). The scene starts with the “DreamWorks” title to show the creator of the movie but they have put a twist within their logo and this is a small man like figure running across the water and jumping on clouds to reach the moon which pans out into the “DreamWorks” title.  

It then takes us to the main title of “Kung Fu Panda” and they have designed this to look very animated and very early kung fu movie looking and with the coming of the title we have a sound track change where they have used a mix of different instruments and sound effects to make it seem more like a serious king fu movie rather than a cartoon animated children’s movie which sort of adds to the comedy of the film. They have made the title of the film very clear unlike the “Fight Club” title which was rather small and blended with the background to much whereas this title is very big and bold and stands out. I think that the director has put a lot of thought into the presentation of the title because of the blending of the music and effect that goes with the title, also with the transition of the next section of the scene.

Once the speech starts in this scene you can tell straight away that not only that genre is comedy but also that it is going to be a very interesting film by the way they have chosen to use the speech and make sort of calm and the words are very important for example the repeating word “legend” is used to create a dramatic feel to this opening scene. The speech has  been made like this and put in this tone because the director wants to give that sort of storytelling feel to accommodate the way this cartoon strip opening has been produced which is a excellent idea to really rope the audience into what’s going on . 

Its only at the end of this opening scene is when you really understand what is going when “Po” the panda is being woken up by what seems to be a voice from the background that is being spoken through the monkey and tiger which then leads to the panda waking up and shows us that he was dreaming.